Representing Today's Visionaries with Tomorrow's Ideas

Youngme Moon


Youngme was appointed a Non-Executive Director of Unilever, a large multinational consumer goods company, in April 2016. She is also a member of Unilever’s Corporate Responsibility Committee.

Does your organization promote or stifle creativity? Youngme explores common anti-creativity practices in her 2015 video for Harvard Business Review.

praise for Youngme Moon

“From the minute she stepped on the stage, there was silence. The audience just sensed they were in the presence of someone very special, and they did not want to miss a word.”

“One of the most authentic speakers—and people—I have ever met.”

“A presentation that sticks with you! For months after her cool talk, our executives were mentioning concepts she had highlighted.”

Youngme Moon is the Donald K. David Professor of Business Administration and a senior associate dean at Harvard Business School.

A beloved educator, she has received multiple HBS Student Association Faculty Awards for teaching excellence and is the inaugural recipient of the Hellman Faculty Fellowship for distinction in research.

Her research and course development focuses on the intersection of business, branding, and culture. She speaks widely on these subjects, and her ideas have been published in numerous journals, including the Harvard Business Review, Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Experimental Psychology, and the Journal of Applied Social Psychology. She has published cases on companies as wide-ranging as Microsoft, Sony, Intel, and IKEA.

She is the author of the bestselling book, Different: Escaping the Competitive Herd (2010), which explains how companies can truly differentiate themselves and escape the vicious cycle one-upping their rivals.

Professor Moon serves on the Board of Directors of Avid Technology, Unilever, Rakuten, and The Honest Company and is a former member of the Board of Governors for the American Red Cross.






Watch the Trailer for Youngme’s bestselling book Different


Ever wondered what’s holding you back? Watch this trailer and find out:
Anti-Creativity Checklist


Listen to Youngme discuss what it takes to be different: