praise for Mike Dover
Our executive level thought leaders from across North America… are still referring to Mike’s session more than a year later.
He did a great job of explaining how to use social media tools to boost one’s profile and generate more revenue.
His presentation regarding the evolution of social networking was informative, precise, intriguing and most importantly to this group of type A consultants, it was a call to action.
Mike is a leading authority on social media, popular culture and the economic and social impact of technology.
He is the co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace which won the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and was named one of the top ten Business Books by Booklist Magazine.
Mike also led the research that formed the basis for Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing Your World.
He is a Professor of Marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm.
Wikibrands
Based on the ground-breaking book, Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, this talk demonstrates how companies can deploy technology to include customers in discussions about their brands.
The currency at play within these companies is no longer mass communication and passive consumption but customer participation and genuine brand engagement. Mike enlightens audiences about the real skills and characteristics needed by community managers and the organizational hurdles to achieving true community. He also forges new ways to evaluate performance metrics.
Mike carefully customizes his talks for each audience embellishing them with relevant and current case examples.
Rethinking Analytics for the Social Enterprise
Leading companies and technology providers are rethinking the fundamental model of analytics, and new paradigms are emerging. To really take advantage of Big Data, firms need to deploy collective intelligence and build on information far more broadly than previously thought.
This talk illustrates how to extract maximum value from analytics.
The Future of Education
Technology is changing education in profound ways by changing the teaching paradigm. Not only are new entrants such as Coursera and Udemy creating new educational standards, but traditional institutions such as M.I.T. and Yale University are opening their classrooms to the world. This interactive session touches on such critical topics as: the changing expectations of today’s learner; the impact of spiralling student debt; and, how digital teaching methods are upending the traditional campus experience.
Harnessing Social Media
This talk focuses on the social media phenomenon, including its roots, current status and future. Mike offers case examples of the best practices in deploying social media as well as the most effective ways for organizations to build their personal brands. Eager audiences find the answers to such key questions as: ‘What are the most important Social Media platforms?’ ‘What are the key performance metrics for your Social Media?’ and ‘What characteristics should a Community Manager possess?’
The Net Generation as Customer and Employee
The Net Generation was the first to grow up surrounded by digital technology (or “bathed in bits”). This immersion dramatically affected the way young people think, work, communicate, play – and most importantly for businesses – operate in the marketplace. This talk describes the key findings from the multi-million dollar research program that formed the basis for Grown Up Digital by Don Tapscott. It also describes how these differences have affected the Net Gen as employees and consumers.
