Strategic Marketing Mastermind

David is co-author of the national best seller, The Cluetrain Manifesto, which InformationWeek called "The most important business book since [Tom Peters'] In Search of Excellence." His new book, Small Pieces Loosely Joine (Perseus, 2002), has also been published to rave reviews. It explains the way in which the Web is altering the basic context of self-understanding within which business and non-business life occur. In 2004 he was made a Fellow at Harvard's prestigious Berkman Institute for Internet & Society.

He’s been a frequent commentator on National Public Radio"s All Things Considered and written for the "Fortune 500" of business and tech journals, including The New York Times, Harvard Business Review, The Miami Herald, The Boston Globe and Wired. Journalists from The New York Times, Newsweek, The Boston Globe, The Los Angeles Times, InformationWeek and many more turn to him for insight. Previously he has held senior management positions in strategic marketing at Open Text (the engine behind Yahoo!) which he helped to take public in 1996, and Interleaf, the industry"s first document management system and first electronic document publishing system.

Referred to as a marketing guru by The Wall Street Journal, Dr. Weinberger speaks frequently to a wide range of audiences. In his talks, he turns his remarkable range of experience and knowledge to the most important question facing every business today: How is technology changing the way employees, partners and customers are putting themselves together, and how does that change the basics of a business?

At a recent conference of 1300, he received the following review "articulate passion, intelligence and wit riveted an SRO crowd of 1300 people." He speaks on topics ranging from Marketing in the Age of the Web to Heroic Business and the Hyperlinked Organization.