Loyalty Luminary

Fred Reichheld is widely recognized as one of the world's leading authorities on business loyalty. A director emeritus of Bain & Company and a Bain Fellow, he founded the firm’s Loyalty Practice. His pioneering work in the area of customer, employee and investor retention has quantified the linkage between value, loyalty and profits.

Fred’s 2006 book, The Ultimate Question: Driving Good Profits and True Growth (Harvard Business Press) ranked #1 on the Wall Street Journal's Business Best-Sellers List and #1 on USA TODAY's Money Best-Sellers List.

 Fred is also the author of the international bestsellers:

• Making CRM Work, (ebook, Bain & Company, 2002).
• Loyalty Rules! How Today’s Leaders Build Lasting Relationships (Harvard Business School Press, 2001)
• The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (Harvard Business School Press, 1996)

His work has also been featured in leading publications, including The New York Times, Business Week, Fortune and The Economist, and his publications include widely read articles in Harvard Business Review and the Wall Street Journal.

Fred is a frequent speaker to major forums and groups of senior executives. Consistently rated as an outstanding communicator, Fred captures business audiences’ imaginations around the world with his insights on how to achieve superior results through improvements in customer, employee and investor loyalty. His engaging speaking topics include:  The Economics of Customer and Employee Loyalty, Customer Relationship Management, The Increasingly Vital Role of Loyalty in the New Economy, Measuring Loyalty: Moving Beyond Customer Satisfaction, E-Loyalty: Enduring Relationships on the Web, Building Employee Loyalty: Organization, Compensation, Communication, and Strategy and The Link between Corporate Ethics and Profits.